Na era digital, a mensuração do sucesso das campanhas publicitárias evoluiu significativamente, saindo do território do “achismo” para um campo baseado em dados concretos. Um dos principais instrumentos dessa transformação é o ROI (Retorno sobre o Investimento), que oferece uma visão completa sobre os resultados de uma campanha, permitindo avaliar sua eficácia e decidir sobre […]
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